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How to set up a Google + Business Page

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The wait is over. With the launch of Google+ business profile pages, all companies from small start-ups to large corporations will be utilising these profiles to build their online connections. 

But why should you set up a Google+ business profile page for your business?

Setting up a Google+ business profile page is a must for any company serious about using social media to develop their business. Google+ is expanding rapidly in its popularity. It represents a great, and growing, opportunity to interact with your customers. Moreover, you know your competitors have one or will set one up. So keep ahead of the competition before they get ahead of you. Setting up a Google+ profile page gives you plenty of tools for promoting your brand and products/services.

Let’s now have a look at some of the specific features of Google+ business pages that can benefit your business.

  • Gives your company a platform to share and connect with your existing and potential customers in more creative ways through content such as photos, videos, blog posts and status updates.
  • Provides you with ‘Circles’ to help group together people to share content and converse based on their common interests.
  • You can host a ‘Hangout’ session, in which you can connect with a group via a webcam for feedback or conversations with your most loyal customers.
  • The 1+ button is excellent for increasing your ranking in Google search.
  • The Google+ Direct Connect feature allows a direct link to your Google+ page through Google Search.
  • You can add a Google+ badge to your website to inform visitors that your company is active on Google+

Are you missing out on using this innovative new tool?

If so its time you created a business profile on Google+.

Luckily it’s actually very easy to create one. To make it even simpler I am going to give you a step-by-step outline of how you can set up your own page.

  1. Set up a Google+ account (If you have not already done so). This means setting up your own profile. Your (business) page will be promoted via your (personal) profile and you can easily switch between the 2 pages.
  2. On your profile page, click on ‘Create a Google+ Page’.
  3. Follow the setup instructions – Choose the category and sub-category of your business (This helps Google to categorise you better). Next, include your company tagline (10 words). Then, upload some photos to illustrate what your business is about. You can include multiple profile pictures.
  4. After clicking the ‘Finish’ button, you will be shown your business page. Your business page will initially look a little sparse. You may like to consider adding information about your company, including your company logo and your tag line, as well as videos, photos, and relevant website links to your business pages such as your company website. Quickly create some posts so you immediately have content on your page.

Now it’s up and running. It’s time to promote your page - Make sure you post content frequently.

You can learn more about Google + by reading my earlier post on what everybody to know about Google +

Lilach

Lilach

Founder at Socialable Ltd
Lilach Bullock is passionate about getting tangible results using social media. Listed in Forbes as one of the top 20 women social media power influencers. She's the co-author of "Images that Influence" (Number One in its category on Amazon). Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Forbes, Social Media Today, Prima Magazine, The Sunday Times and BBC Radio 5 Live ). A keynote speaker at business and marketing seminars. If you want excellent results, more business and better visibility you can can subscribe to Socialable newsletter here.
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by Lilach | Type: Standard
Filed Under: Google+, Social Media Marketing

56 Responses to How to set up a Google + Business Page

  1. Kris Olin says:
    November 23, 2011 at 2:25 am

    Great post, Lilach!

    It seems that Google is bit by bit doing all the cool features Facebook and Twitter already have. Smart moves I have to say! I’ve managed to create a Google+ Page for my book a few weeks ago. —. But how do I update it and how do I post stuff as ‘the Page’?

    Also what is your view when comparing Google+ Pages to Facebook Pages?

    Cheers,
    Kris
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  2. Susan Beesley says:
    November 23, 2011 at 11:30 am

    Nice post Lilach – we opened our business page and then shared our experience on our blog as Google wrote to us giving us lots of tips and advice on how to use the page – was nice to be able to share it. You’ve just given us some more great information so thanks as always – great share from the social media mumpreneur :-)
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  3. Amnuai Beckenham says:
    November 23, 2011 at 1:57 pm

    Lilach followed you here from our Facebook group and so pleased that I did.
    your post is perfect timing for me as I am struggling a little to get on top of Google+ pages.
    we have set one up but how best to interact and start building business relationships is beyond me at this stage. I have also subscribed an look forward to your informative and helpful posts.
    Amnuai Beckenham recently posted..Silk Scarves – Is Your Thai Silk Scarf Genuine?My Profile

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    • Lilach says:
      November 23, 2011 at 2:01 pm

      Thanks Amnuai and welcome:) You’re be pleased to know that I’ve nearly completed an ebook on Google + too so hopefully that will help you as well. Appreciate you taking the time to comment:)
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  4. Mark Harbert says:
    November 23, 2011 at 3:50 pm

    As always, killer post my friend! Anytime Google is doing something, we should try to integrate it because it can only help with rankings. Great job Lilach!

    Mark Harbert
    Mark Harbert recently posted..How To Eliminate Distractions And Start Taking Action In Your Network Marketing BusinessMy Profile
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  5. Tracey Keefer says:
    November 23, 2011 at 4:21 pm

    Thanks for the info looking forward to getting my own business profile set up! As well as the new e-book you are working on about google+!
    Amazing what power Google+ is having on our google rankings!

    “Dream, Believe, Become…”
    Tracey Keefer
    Tracey Keefer recently posted..Thanksgiving One Day Every Year or Every Day of the Year?My Profile

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  6. Joe Sandy says:
    November 23, 2011 at 6:31 pm

    Thanks for the instructive post Lilach. I guess my work is cut out for me now. I’m going to get busy and set up a page. Thanks for providing the “know how.”
    Joe Sandy recently posted..Do Self Limiting Beliefs Guarantee Network Marketing Failure?My Profile

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  7. David Sharp says:
    November 24, 2011 at 7:22 pm

    I was wondering what Google Business Pages where all about and your post has clarified things for me. Many thanks Lillach.
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  8. Rachael Slorach says:
    November 24, 2011 at 11:37 pm

    Hi Lilach,

    Thanks for this easy to follow post. Google + is one of those things I have heard good things about but haven’t got around to setting it up. You have inspired me to do so, so thanks! Do you have more info on the plus one feature?

    Reply
  9. Jayne Kopp says:
    November 25, 2011 at 4:35 am

    Hi Lilach, lovely to be here and to meet you. I think I need to hang out here a bit in order to sharpen my Social Media Skills.

    I have set up a half-hearted Google+ profile but haven’t really taken to time to figure out all the benefits and other ways I should be using it.

    I look forward to your ebook! I am sure I can learn a thing or two from you.

    Where in the UK are you?

    Best

    Jayne
    Jayne Kopp recently posted..Are You Doing the Same Thing Over and Over Again and Expecting Different Results?My Profile
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    • Lilach says:
      November 25, 2011 at 10:31 am

      Thanks Jayne and great to meet you here too, appreciate your comment:)

      I’ll keep you posted about the Ebook:)

      I’m based just outside London, where abouts are you?
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      • Jayne Kopp says:
        December 5, 2011 at 6:13 am

        Lilach, I am a Yorkshire Lass by trade! Moved to Canada (British Columbia) in 1974 as a kid. Haven’t been back ‘home’ since ’86. Once the kids are old enough to appreciate it, I plan to do a good long trip back to see the relatives who haven’t been out here to see us yet!
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  10. Rebecca Woodhead says:
    November 25, 2011 at 2:55 pm

    Great post. I’m sure many people think Google+ still isn’t open for business (or, rather, businesses). I’m the top woman in the UK on Google+ at the moment so I get quite a bit of business via my profile just because people get nosy, but it’ll be fascinating to see how things play out with pages. I’ll definitely keep an eye on your blog!
    Rebecca Woodhead recently posted..America Is Broke … Or Is It?My Profile
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    • Lilach says:
      November 26, 2011 at 5:44 pm

      Thanks Rebecca. I agree there’s a lot of business owners who for several reasons aren’t leveraging the power of Google + business pages. They are still relatively new and there are a lot of people who still don’t even know about them as you say.
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  11. Preston Schumacher says:
    November 25, 2011 at 8:33 pm

    A very timely post. I was just about to set up a google page. Thanks for this:)
    Preston Schumacher recently posted..Feed Your Mind Junk Food… Get Junk Results in LifeMy Profile
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  12. Stacy says:
    November 26, 2011 at 12:37 am

    Hi Lilach,

    I’m with Jayne, I have set up a page but I haven’t put too much time into it. Thanks for sharing why I should spend more time on it!

    Stacy
    Stacy recently posted..The Habit Building ChallengeMy Profile
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  14. easther says:
    November 26, 2011 at 9:13 pm

    Great Post Lilach,

    been wanting to set up my Google page..but haven’t had the time
    I am going straight there now to set up my set up a google page

    thanks for the reminder
    easther recently posted..Crazy Fat Black Friday Sale At MyOnlineGameplanMy Profile
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  15. Tarnell Brown says:
    November 27, 2011 at 12:17 pm

    Thank you, Lilach. I am still trying to figure out the intracacies of Google+. I set up a business page for my Circle of Thought WMPU group, but had no idea what to do with it. I will not say that I feel totally up to speed, but at least I have some sense of direction. Keep up the good work.
    Tarnell Brown recently posted..A Brief Look at Say’s Law: Attempting to Understand its Relevance and MeaningMy Profile

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    • Lilach says:
      November 27, 2011 at 12:21 pm

      Thanks Tarnell, appreciate your comments. Google + is still a learning curve for many people:) I’ve nearly finished my Ebook on understanding Google + so will keep you posted:)
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  16. Bob Guzeman at UBMighty Success Strategies says:
    November 27, 2011 at 9:30 pm

    Hi Lilach,

    Been putting it off. I have a Google+ profile, but not a page. The benefit to Google rankings got my attention, though. I wonder when (or if) we will get to create custom tabs, like with Facebook.

    Thanks,
    Bob Guzeman at UBMighty Success Strategies recently posted..9 Sources for Social Media SuccessMy Profile

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    • Lilach says:
      November 28, 2011 at 8:43 am

      Thanks Bob. No doubt they will make changes in the future. I hope they create their own unique features rather than copying Facebook though. I guess we’re have to watch this space:)
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  17. Lou Barba says:
    November 28, 2011 at 4:26 pm

    Hi Lilach,

    Sweet! You certainly boiled that process down to its pure essence. Anything that can bring you and your business in from the cold cruel world just has to be helpful. Thanks for sharing.

    Lou
    Lou Barba recently posted..The requested and long awaited Kindle Book…THE VILLAGE ON THE EDGE OF THE SEAMy Profile
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  18. Viviana says:
    November 29, 2011 at 5:06 pm

    Hi Lilach, I learn something new from you. Thank you. Definitely will try out Google+business page and it looks like giving your business SEO benefits too.
    Viviana recently posted..Attraction Marketing Tips – Personalize Your Home Based BusinessMy Profile

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  19. Best Used Cars Under 5000 says:
    November 30, 2011 at 9:03 am

    i agree google+ business page is good ways for making money online now
    Best Used Cars Under 5000 recently posted..Used Mini Cooper Convertible Countryman Cars For SaleMy Profile

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  20. Gabriella says:
    November 30, 2011 at 12:53 pm

    Google+ is great for SEO so one can only imagine how effective a Google+ brand page with be. Y’know, with Google being the largest search engine, their social network should give anyone’s brand name a boost in the page reulsts.

    Great post :)

    Reply
  21. Catarina says:
    November 30, 2011 at 5:43 pm

    Great post Lilach. Just opened a page for my blog. Super.
    Catarina recently posted..Would Harvard regard you as a great leader?My Profile

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  22. Alan Cheng says:
    December 6, 2011 at 2:12 am

    Hi Lilach,

    That’s a fantastic post. Thoroughly enjoyed it.

    I’ve got a Facebook Page already which is doing reasonably well so I will definitely need a Google + Page and see how it compares. Thanks for the taking the time to write this.
    Alan Cheng recently posted..Free Traffic Or Paid Traffic?My Profile
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  23. Val Heisey says:
    December 7, 2011 at 4:42 am

    Lilach, you gave me some intriguing information about Google+. I wasn’t going to go there, but I think I will now. As so many others said, the SEO is the attraction. Thanks for the info.
    Val Heisey recently posted..How do you know when you are ready to be a leader?My Profile
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    • Lilach says:
      December 7, 2011 at 9:57 am

      Thanks Val, my pleasure:) I’m actually increasing the time I spend on there and am finding that the results are paying off. People are sharing my content and liking it which is really helping with the SEO too.
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  24. Tisha says:
    December 13, 2011 at 7:59 pm

    Hi Lilach,
    I created a google+ count too and I was very confused. Your article on how to use google + made it very easy for me to understand. I’m going to have to report back to your page as reference to make sure I am using my account correctly. Thanks

    Reply
  25. Taylor Marek says:
    December 16, 2011 at 9:05 am

    Clear and simple walkthrough. Well done. :)
    Taylor Marek recently posted..Most Underused Buzzwords on LinkedIn ProfilesMy Profile

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  26. Jacqui Thompson says:
    May 26, 2012 at 10:22 pm

    Lilach, as always you provide some absoultely fantastic views and advice, so very helpful, informative and invaluable for small businesses. Right I am off to try & create a Google + Business Page, you have definitely convinced me, as I have been shying away from Google + but it’s time to join!
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