How often do you send Twitter updates out? Is it consistent or completely random and varies? How much is too much and how much is too little? And what about whether you should send scheduled tweets out or only “real live” updates?
There is a lot of debate about how frequently you should tweet. I’m often asked, particularly as I tweet A LOT and also am acutely aware that I go against the norm. In fact so much so that I rarely advocate people tweet as much as I do.
Whilst I do tweet a lot – I have around 4 scheduled tweets going out an hour (over a 24 hour period – I want to reach my American friends) in addition to “real” tweets it soon adds up. Don’t forget you also have to add up all the replies to mentions and before I knew it I recently hit my 100,000th update.
But let’s take it back a little, I’ve been using Twitter now since 2008 so it’s taken me over 4 years to get to this stage. Twitter has a habit of shutting down accounts that are relatively new that suddenly have lots of activity – and that could be you following lots of people or sending masses of tweets out. I recommend with all new accounts you take it slowly and build up not only your following but also your updates and gradually increase it to avoid your account being shut down. And whatever you do, don’t use any automatic tool on new accounts as that’s also likely to impact your account getting shut down.
I think it’s important to look at the types of tweets you send out as well – I genuinely think that’s more important than the frequency of how often/little you tweet. If all your tweets are purely promotional i.e. selling (or spamming for want of a better word) then you’re not going to have a hugely successful Twitter campaign.
[pullquote]It’s not about consuming content, but sharing it, passing it on and adding to it @ariannahuff [/pullquote]
To be successful in social media you need to engage AND provide great content that provides value. The more value you provide the more likely your tweets will be shared (RT’d). For me it really is a no brainer and yet I’m so surprised by the amount of people who just don’t get this. So many people are obsessed with the frequency and yet they don’t realise that actually it isn’t necessarily about that.
[pullquote]If you do not have great content it does not matter at all how you deliver it. @unmarketing[/pullquote]
I’ve also been asked how I have so many followers, as every day I get 100’s of new followers from doing very little. The truth is that by providing as much great content and value not only people retweet (RT) my stuff but they also recommend people follow me, curate my content, share it and many other opportunities have opened up too.
You have to remember you can’t please everyone, and to some people sending out 10 tweets a day may seem simply too much and others may not even notice them as their home feed moves so quickly. It’s about working out what you feel comfortable with and why you want to use Twitter, what your goals are. For me, I use Twitter to connect and engage with like minded people. I also use it to stay up-to-date and informed about what’s happening and drive traffic back to my website. Twitter remains my number one Traffic generation source.
I mentioned earlier whether you should use tools to automate this. Currently the tools I use are Buffer, Hootsuite and Socialoomph. There is and continues to be mixed opinions on whether you should send scheduled tweets out or not, in some ways the whole automation of Twitter can be a little like marmite – some people hate it others love it. As always if you do chose to use automation tools make sure you have a happy balance to get optimum results. If you’re not sending a combination of real tweets and only scheduled you’re not going to get the best results (not to mention you are in effect just spamming) but people will soon start to unfollow you.
What do you think? How often are you tweeting? Do you like to use automated tools? Please do leave a comment and share your thoughts.
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