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10 Responses to How Content Levels the Playing Field for Small Businesses & Brands

  1. I love what you say, Brandon, and am all for the promotion of high-quality content – but I must put my hands up here and admit that, as a producer of high-quality content both for myself and my clients, I am biased. Nonetheless it encourages me to read articles like yours that promote good content which, in the context of inbound marketing in particular, is what makes the world go around. Thank you for sharing how it triumphs over the old-fashioned model of “get-’em-off” marketing and sales.
    Suzan St Maur recently posted..OK. Hands up! Who stole SOCIAL?My Profile
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  2. Social media together with qualitative content can play really important role and can help anyone to achieve success

    Julia Spencer’s recent post.. Facebook Templates: Create a Stunning Fan Page for Your Needs

  3. Brandon,

    Great post. Your insight about content leveling the playing field for SMB’s is spot on. I agree that content marketing is just different than any other type of online marketing. Traditional display and search marketing were “product marketing” and the use of content is all about “engagement or audience marketing”. Since anyone can find every detail of any company or product with one or two clicks, product marketing just doesn’t work that well online. Its not what consumers want or need.

    There are many new business models and technologies that are just developing that will make engagement marketing even more accessible to SMB’s and larger enterprises alike. The changes afoot in the world of marketing are profound and we at the very beginning of some exciting times for those of us in either the marketing industry or the technology industry that supports it.

    Gregg Freishtat
    CEO, Scribit
    Twitter:

  4. Hello Brandon,

    Great article!

    I think this sentence sums it all up perfectly: “Content is an experience and should be as engaging, immersive and pleasurable as possible.”

    Touché! :-)
    Cendrine Marrouat recently posted..Social media news: Facebook, Google, Microsoft, TwitterMy Profile
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  5. Kelly says:

    This is quite the post Brandon. Thanks for making the summation for us. I’m definitely interested to see more of your work. Great job on this.

  6. Aayna says:

    A very impressive post!!! Content is the fundamental thing which keeps the blog going. An engaging and impressive can take a blog to a great height. Thanks for sharing this brilliant post.

  7. Kristine says:

    SMM and SEO definitely work hand-in-hand to achieve maximum out put of whatever marketing strategy you have in mind.
    Kristine recently posted..How to Use the Backstage View in Microsoft Word 2013My Profile

  8. Emilia says:

    It’s odd how people just use the comment section to share their links and have nothing real to say. At the end of the day it’s important that we show hosts that we’re humans and not robots
    Emilia recently posted..Architecture and nature co-existing happily together – is it possible?My Profile

  9. Sandra says:

    You’re definitely right Brandon, owned media IS earned media. I really love your insight on the matter. Bookmarking your sight now.

  10. Fatima says:

    Great share Natalie. Quality content and knowledge of the best niche can work wonders for SMBs if they wish to make use of online marketing and social media etc.

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