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24 Responses to Facebook Edgerank Explained For Businesses

  1. Lilach,

    Great article! Any insight into how these companies rank posts is very helpful.
    Erroin Martin recently posted..30 60 90 Days To ExecuteMy Profile

  2. I think that varying content is a good way to go. And photos seem to be a good way to get to more people.

    I have a page for a blog about my city. I was just posting links and the odd text update. Got some reaction but not much. Things started moving when I began posting photos of local landmarks. Definitely garnered more shares, comments, and even some new fans.
    Matt Hayden recently posted..Use Facebook groups to make friends, promote pagesMy Profile

  3. Killer post Lilach! A forumla that works really great is asking a lot of questions. Posts that are questions only (or that might include an image as well)… Are one of the easiest ways to get people to interact with you page… And then, like you mentioned, when they interact with your page, they’ll start seeing your posts.

    ie. Post up an image and as a post say… “What caption should we use on this image?”

    Again I really enjoyed reading this killer post Lilach, especially the detailed times to post…

    Thank you!

    Kevin DaSilva recently posted..Twitter Tweet Retweet Formula – Pt. 1My Profile

  4. Lisa says:

    Lilach, interesting point about the text only posts. I had noticed I got more feedback on some of those over some with images. I had been wondering about that.
    I’m curious how the new feed they are annoucing today will affect all of this too.
    Lisa recently posted..5 Reasons To Write An Ebook Based On Your Niche BlogMy Profile

  5. michael says:

    Lilach, as you say yourself, I recommend that people post often and then test to see how their readers/followers are reacting. Find the limits in terms of tone, content and timing. The same is true on Twitter. In my experience, different lists react slightly differently.

    However, I see a lot of people reacting negatively to sponsored posts, which is unfortunate. It would be handy to have a guaranteed top spot.
    michael recently posted..Nike re-defines greatnessMy Profile

    • Lilach says:

      Hi Michael, thanks for your comment! I do agree with you, different lists react differently and you can’t anticipate it – you have to test out and find out for yourself what works best and for who!
      Regarding sponsored posts, it’s true that people seem to hate them, but that doesn’t mean they don’t necessarily work. People also complain heavily about pop-ups, but in my experience I’ve found that they are highly effective.
      Lilach recently posted..R.I.P. Google ReaderMy Profile

  6. Eddie says:

    Nice article, but be careful as many things are going to change in near future (http://techland.time.com/2013/03/07/facebook-getting-ready-to-change-news-feed/). I guess this will affect edge rank as well.
    Eddie recently posted..How to build your PowerPoint presentationMy Profile

  7. I like the simplicity of how you have explained the topic of Edgerank and have taken the liberty of adding the link to this article to our Facebook page http://www.facebook.com/DAKATAMA.

  8. Mike Smith says:

    Hi Lilach,
    It’s never a waste of time reading your articles, you always have interesting to say. With Facebook like a lot of other businesses they tend to get greedy and people start to get fed up and more on elsewhere. I do wonder when we will see a decline in Facebooks numbers. At some stage another company will get the nod and gradually more up the ladder, how long that will be is anyone’s guess. Facebook grow in a very short time, will it decline as fast?

    • Lilach says:

      Hi Mike, and thanks so much for the kind words, it’s always a pleasure to hear! Like you, I’m very curious to see how things progress with Facebook… While I do understand that they are a business and have to make money, people can get bored very quickly and move on to something else just as quickly! I can’t wait to see what the next top social network will be!
      Lilach recently posted..R.I.P. Google ReaderMy Profile

  9. Pingback: A Comparison: Facebook Ads vs. Promoted Posts

  10. Lynn says:

    Thanks, interesting post, after reading something similar I have experimented with text only ads and find that almost double the number of people “saw this post” compared to images or links. However I get more interaction from the images so it is all a balance I suppose !

    With regards to timing you have to think of your market as well – I find evenings are good for my audience but it obviously varies.
    Lynn recently posted..20% Discount off Everything !My Profile

    • Lilach says:

      Thanks so much for your comment Lynn, and thanks for sharing your experiences. I’m always curious to hear about other people’s experiences with Facebook engagement. Indeed, there’s no surefire way to get more views and more engagement, it’s all about balancing different tactics.
      I agree with you that timing varies for different industries, and I’ve always thought that the best way to go is by testing out different times and definitely think of what your audience is.
      Lilach recently posted..R.I.P. Google ReaderMy Profile

  11. Jason King says:

    Many brand new businesses tend to get their friends and family members to like their Facebook pages which makes analysing times and content difficult. I think you raise a valid point about paying for ads which unfortunately is a necessary evil, it must be necessary as i recommend it and I’m Scottish! Great article again :)

  12. Excellent, clear and concise explanation of Edgerank. Thank you!
    Sheryl Kurland recently posted..Schmekelgate Solution for Anthony WeinerMy Profile

  13. Pingback: Facebook Edgerank Explained For Businesses

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