Socialable Blog

Content is King

With new blogs being written every second yours has to enfold something better. You need to catch the readers’ attention. Difference isn’t always a good thing in marketing as it can put off some people who might prefer a more conventional approach. So I am not advising you to be extravagant but rather to differentiate yourself from other bloggers through three factors: Quality, Originality and the X Factor.

Quality

Do not write BS if you don’t know what to write! It’s as simple as that. Always do your research to confirm statistics and make sure if you make references to companies or people you quote the correct names. Also be very careful when writing about anything that could be interpreted as defamation; remember a man is guilty of nothing until proven but you can still pass your feelings by playing on words. Thanks to MS Word you can now avoid nearly all grammatical mistakes and enrich your vocabulary via synonyms and Thesaurus.

Originality

Originality is a two-way gift for both the writer and the reader. If you like what you are writing and are fond of your style then you will be even more creative than if you were just rephrasing others’ blogs. Readers love feeling they have made good use of their time after reading an article or blog; it pleases them to know they have learnt something new, laughed a bit or opened the door to an opportunity.

The X factor

The X factor is what makes a reader remember your blog and not another. It is that thing which belongs only to you and which you twist around words to produce a unique effect. Some call it style but I personally think no school can teach you that little something you already have in you.

So be yourself; let the ink drop and stun them all.

Lilach

Lilach

Founder at Socialable Ltd
Lilach Bullock is passionate about getting tangible results using social media. Listed in Forbes as one of the top 20 women social media power influencers. She's the co-author of "Images that Influence" (Number One in its category on Amazon). Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Forbes, Social Media Today, Prima Magazine, The Sunday Times and BBC Radio 5 Live ). A keynote speaker at business and marketing seminars. If you want excellent results, more business and better visibility you can can subscribe to Socialable newsletter here.
Lilach

@

Couldn't fetch latest tweet.
Lilach
Lilach

Latest posts by Lilach (see all)

5 crazy ways to get Buyers to your website

5 Crazy Ways
Enter your name and email address below now for instant access to the free ebook - 5 Crazy Ways to Get Buyers to your Website!

Subscribe and give yourself an unfair advantage! 


11 Responses to Content is King

  1. Movies says:

    i agree that Content is the king but is so dificutlt to have original Content!all copy from each other!

  2. Lilach says:

    Thanks Movies. It can be challenging coming up with unique content. I recommend spending more time researching. It’s a learning curve and will take time. You need to learn what your readers want and write for your audience.
    Twitter:

  3. Tom Haupt says:

    Couldn’t agree with you more. Make it interesting, engaging and useful. And occasionally, make it fun!
    Tom Haupt recently posted..Are You a Grateful Leader?My Profile

  4. Your suggestion on doing more research to aid in creating better content is right on. It can be overwhelming looking for original directions to go in when writing for personal blogs or business news. My suggestion is to tap into your emotional connection with your subjects and show the reader the exciting and meaningful side to what you are writing, if your writing can evoke feeling and thoughts in the reader you may just have a winning and useful piece of content.

    Thanks for the post.
    Craig Daniels recently posted..Yellow GrimaceMy Profile

  5. Content, unique content, will always be king. Great points, excellent article..
    D Paul Walters recently posted..Social Media Tools – What, When, and Where..My Profile
    Twitter:

  6. Cherry says:

    I agree with you, Movies. Originality is huge in writing good content, but paradoxically you can come up with great original content by reusing, recycling, or repurposing either your own or someone else’s content. Here’s some insight on how to do it effectively and ethically: http://www.bigbadbulldog.com/blog/bid/151371/Recycling-and-Repurposing-Blog-Content-Why-it-Works-and-Why-it-s-OK
    Twitter:

  7. Lilac-

    Absolutely right! CONTENT IS KING!!!

    People are now talking about a “social media bubble” and that social media as we know it is going to implode or shrink or whatever.

    Whether you believe it or not is no matter if you can produce quality valuable content. Content will always remain.

    Great article!

    Right on about the X factor. If someone could teach it, I’d sign up for the class today!

    -Rick
    Twitter:

  8. Quality! Quality! Quality! One of the easiest way to lose your visitors (readers) is to offer poor quality content. Do whatever it takes to give your readers the best. I think it’s simply better not to write at all than write bad poor content. Spot on!
    Oluwatobi Soyombo recently posted..Establishing an effective social media presence beyond the big twoMy Profile
    Twitter:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge
Like me, Follow me


Like me, Follow me

Facebook Google Plus Pinterest Twitter LinkedIn