How to make your website traffic convert into sales

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I’ve wanted to write this post for a while now, but I’ve been waiting to change the Socialable website and see how these changes will affect my conversion rates. I was very surprised to see the amazing results I got, almost instantly, just by changing the design, making it clearer what Socialable does from the [...]

10 ways to promote an infographic

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Infographics are all the rage at the moment – I’ve been saying this for a while now and it’s great to see that they’re still as popular as when they first burst into the social scene.   People love them as they are full of value, they are educational, quick to read and entertaining. But [...]

How to Maximize Your Earned Media

Third-party endorsement or exposure of your brand can be a powerful tool in spreading awareness and reaching audiences in a native context.  But one earned media placement only goes as far as the immediate audience, and for all you know it may not be the right audience. If leveraged correctly, earned media can be an effective [...]

Let’s Get Socialable – the WordPress Plugin

For those of you who read Socialable regularly you’ll know how much of a fan I am of getting traffic back to my site (and if you’re a new visitor – welcome!).  You’re also probably aware that I’m a huge fan of WordPress too, especially all their plugins!  So it made perfect sense to work [...]

How Content Levels the Playing Field for Small Businesses & Brands

It took the major CPG brands some convincing that content offered solutions to consumer reach and engagement that neither display advertising nor search could, and these are the companies with “exploratory” budgets for new strategies and ideas.  Where does that leave SMBs who lack that luxury in the content marketing landscape? Ironically, content marketing has [...]

Why Content Marketing is an Effective Alternative to Traditional Ads

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Getting your business noticed online is not an easy task. The Internet is becoming noisier with everyone shouting about similar things. So many businesses are competing for the same consumers, that it might seem almost impossible to get your message across. So how do you get noticed? How do you get heard above the noise? [...]

Black Friday Extravaganza

Woohoo it’s that time of year when the sales are on!  I have to admit that I’m a huge fan of sales (what gal isn’t?!) and am very excited to tell you about the offers AND freebies that I’ve managed to get for you:). There is a real mix of products below, some of which [...]

foursquare – for stalkers or real marketers?

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With over 9 million people on Foursquare, and an estimated 250,000 businesses since it first launched in 2009, this just goes to show Foursquare’s versatility as both a domain for the nosey and inquisitive among us, but also how it can be utilized as a growth mechanism for small businesses. Although I was relatively late [...]

Engage and Amplify with Outbrain – A Review

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These days you often hear the phrase “content is king” however this soundbite leaves out the rest of the equation. Content is king because good content increases your chances of generating high-volume traffic. We all need traffic because in the economic system of Internet, traffic can be monetized. Either directly by advertising or converting visitors [...]

Customer Acquisition: Overcoming the number one internet marketing problem

Sales Funnel

Internet marketing and internet marketers have many issues, but this is the most common one – cost of customer acquisition. In this post we are going to explore costs and how as an internet marketer you can use your list to give you better results including better customer retention. We are going to start with [...]

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