Google+ is one of those social networks that keeps surprising me: although lots of people are still not ready to make the move from Facebook, or at least try it out, I see amazing results. Google+ has actually become a great source of engagement and one of my top social media traffic sources (for months [...]
Infographics are all the rage at the moment – I’ve been saying this for a while now and it’s great to see that they’re still as popular as when they first burst into the social scene. People love them as they are full of value, they are educational, quick to read and entertaining. But [...]
Creating profitable campaigns within Google AdWords is difficult. It can be both overwhelming and financially damaging to the inexperienced. It’s a skill that requires time to master. If you are just getting started, here are 5 common mistakes that people make when creating their first campaign. Sending Visitors to the Home-Page Your home-page provides broad [...]
We recently shared our thoughts on how content marketing has become something of an equalizer for small businesses (SMBs) trying to compete in the same space as larger brands with their big budgets and seemingly unlimited resources. Rather than extract value via traditional and costly marketing channels such as display and search, content creates value [...]
