A few weeks ago I read this very interesting article on Mashable about a Digitas study that highlighted the fact that a staggering 70% of brand engagement on Pinterest is actually generated by users. I find it very strange that there aren’t more brands taking advantage of the popular social network to raise their engagement, [...]
Google+ is one of those social networks that keeps surprising me: although lots of people are still not ready to make the move from Facebook, or at least try it out, I see amazing results. Google+ has actually become a great source of engagement and one of my top social media traffic sources (for months [...]
Infographics are all the rage at the moment – I’ve been saying this for a while now and it’s great to see that they’re still as popular as when they first burst into the social scene. People love them as they are full of value, they are educational, quick to read and entertaining. But [...]
Are your blog readers getting bored of you?
Whether you’re doing it for business or for pleasure, having a blog with a solid readership can be very rewarding. It gives you the opportunity to get your ideas across to your readers and allows them to give their opinion in the form of a blog comment. All legitimate blog owners work hard to create [...]