If you use social media as a broadcast channel to only share your content you will not be successful. You should actually share more of other people’s content rather than your own as long as you find really good content to share. In this article we outline 5 tools that will help you find and [...]
May
09
5 Common Mistakes with Google AdWords
Creating profitable campaigns within Google AdWords is difficult. It can be both overwhelming and financially damaging to the inexperienced. It’s a skill that requires time to master. If you are just getting started, here are 5 common mistakes that people make when creating their first campaign. Sending Visitors to the Home-Page Your home-page provides broad [...]
May
08
Small Business Content Marketing: 2013 Trends & Insights
We recently shared our thoughts on how content marketing has become something of an equalizer for small businesses (SMBs) trying to compete in the same space as larger brands with their big budgets and seemingly unlimited resources. Rather than extract value via traditional and costly marketing channels such as display and search, content creates value [...]
Mar
15
How to avoid the Virtual Assistant from Hell
Have you ever been in this situation? You are super excited, you just hired your first Virtual Assistant, and you can’t wait to begin working on other projects while they carry some of the load. They are trained, starting to work, and you feel like you are in heaven! Life is perfect! And then one [...]
Jan
31
7 Reasons Why Investment in Corporate Hospitality Grows Revenue by @MarkPerl
Today I welcome Mark Perl to my blog. One of the most effective relationship builders, offline, is to hold a corporate event. It may seem like a huge expense to the uninitiated, so Mark walks us through the reasons to host a corporate event. Over to you Mark… High quality client contact is expensive and to [...]
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