People love contests – it almost doesn’t matter what the prize is, just so long as there is one to win! However, many businesses don’t consider this simple yet highly effective marketing technique, probably because they think it’s expensive, time-consuming and overall not worth it. However, social media offers the perfect medium for running contests [...]
Mar
18
A Comparison: Facebook Ads vs. Promoted Posts
Reaching your audience on Facebook is no easy task, and I’m the first to admit that – and it’s especially hard if you want to go the ‘unpaid’ route. Facebook is a business after all, with interested parties and hungry investors who want to see their profits; and because of that, they’ve made it harder for businesses [...]
Mar
08
Facebook Unveils New Newsfeed: Great News for Businesses?
When I first heard of Facebook’s plans to change their news feed design, I have to admit my initial reaction was “Really? Again??” But after taking a closer look at the changes, I must say I’m completely turned around: the news feed actually looks better, slicker, less cluttered and most important of all, there are [...]
Feb
28
Facebook Edgerank Explained For Businesses
If you have a business then you’ve probably already made a Facebook page for it. And why not, since Facebook has 1 billion users, making it the most popular social network in the world and the place where you can probably find most of your audience online. However, it’s not always very easy to reach your audience [...]
Jan
21
What Facebook Open Graph means for your business
Finally a Facebook change that has people excited! Facebook’s search engine has always been a bit lacking – results would come up very fast, from the first letters you would type, I’ll grant them that much, but often times they had nothing to do with what you were actually searching for. But now, after 8 [...]
Nov
05
Business success is written all over your Facebook
Facebook has been around for almost 9 years now (it was launch 4 February 2004). Despite the fact that it is being constantly updated and improved, it’s easy to overlook its potential as a business marketing tool because like anything you are familiar with you can forget to look beyond the façade that you have [...]
Aug
13
Meltwater Buzz Connect Review
Dan Purvis recently introduced me to Meltwater Buzz Connect which is the latest module in the Meltwater Buzz Social Media Suite and has been on the market since 2009. For those unfamiliar with the software as a service (SaaS.) Meltwater, the company has been established since 2001. Based originally in Oslo, Norway, it now has [...]
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