10 ways to promote an infographic

why-use-infographics

Infographics are all the rage at the moment – I’ve been saying this for a while now and it’s great to see that they’re still as popular as when they first burst into the social scene.   People love them as they are full of value, they are educational, quick to read and entertaining. But [...]

Small Business Content Marketing: 2013 Trends & Insights

cmi-screenshot

We recently shared our thoughts on how content marketing has become something of an equalizer for small businesses (SMBs) trying to compete in the same space as larger brands with their big budgets and seemingly unlimited resources. Rather than extract value via traditional and costly marketing channels such as display and search, content creates value [...]

Why You Should Be Using Listly: A Review

People love lists – mostly because they are very easy to read and at the same time they are full of valuable information. Bloggers love them because they don’t require as much effort to put together and readers love them because they get all the information they need in a matter of minutes. And this [...]

5 Steps to Creating High Quality Content

With the industry abuzz over native advertising and its various uses, it is necessary to remind ourselves that however you define it, the content that comes out of it to engage an audience should only ever be high quality content. Seems obvious but too often, some may  feel the need to stand on a soapbox, [...]

Does CommentLuv Really Get Your More Comments?

Blogging is not just about writing great articles. A blog needs so much in order for it to become successful, that you can easily become overwhelmed. That’s where tools and WordPress plug-ins come in. And one of my personal favorites is CommentLuv. I use it on my blog and can’t imagine not having it. As [...]

Your Social Media Brand: What It Says About You

Quick tips for getting it right Ok, you’ve got you handle on Twitter, readied your Facebook timeline, got your YouTube channel up, dabbled with Pinterest, Quora and LinkedIn, surely that’s enough, not more work? Why is social media branding important? Well, thinking about branding across your social media footprint deserves a little attention. Don’t worry, [...]

How Content Levels the Playing Field for Small Businesses & Brands

It took the major CPG brands some convincing that content offered solutions to consumer reach and engagement that neither display advertising nor search could, and these are the companies with “exploratory” budgets for new strategies and ideas.  Where does that leave SMBs who lack that luxury in the content marketing landscape? Ironically, content marketing has [...]

101 of the Best WordPress Plugins for 2013

wordpress plugins

101 of the best WordPress plugins is the second part of my 101 series.  The first in the series was 101 Twitter Tastic tools. It made sense for me to list 101 WordPress tools next seeing as I absolutely love WordPress and couldn’t ever imagine not using it for my blog. And one of the main reasons [...]

Blogging Tasks for January

It that’s time of year when things are cold, and if your blog was a car, it would be needing some TLC before you can start driving. WordPress usually updates in December, make sure you have upgraded to the latest version and that you’ve upgraded all your plugins Check your plugins – do you still [...]

[Read This] Images that Influence

images that influence

In the summer I launched my first book on Amazon that I co-wrote with Sarah Arrow. It was a huge success, achieving No 1 on Amazon for Small Business and Entrepreneurship (with all the profits going to two gorgeous little girls (Perfect and Princess, aged 5 and 6) in Uganda. Just two book sales paid for their [...]

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