Whether you’re doing it for business or for pleasure, having a blog with a solid readership can be very rewarding. It gives you the opportunity to get your ideas across to your readers and allows them to give their opinion in the form of a blog comment.
All legitimate blog owners work hard to create a blog with a loyal set of followers but it’s not always easy to tell if your blog readers actually liked your latest blog post or not. If your blog readers are getting bored of your blog posts then the next likely step is that they will stop visiting your site altogether.
Here are some ways to tell if you’re readers are getting bored of you.
You no longer receive any comments
Most of the time an interesting blog post will receive a comment and a discussion (or at least some compliments) will often follow. A lack of comments may just mean that your readers didn’t have anything worthwhile to say. It could also mean that they got bored of reading your article half way through and moved onto another blog.
Consider writing a blog post that is controversial and ask for opinions. If you can create a community around blog where people give opinions and participate in discussions then you stand a much better chance in keeping your readers interested.
Your once popular social media accounts have no activity
52% of Facebook users have stopped following a brand because they thought their posts had become too boring so if your social media profile begins to diminish, alarm bells should start ringing! If your readers are not visiting your social media accounts then there is a good chance that they are not visiting your blog either, although this is not always the case.
Try posting on your social media profiles more often and reply to any comments made by your readers. Reward your readers with a special mention or a thank you when they share, comment or tweet etc. on your social media accounts.
Interest in competitions and giveaways is poor
It could be that your readers were genuinely not interested in the prize you had on offer. However, if your blog’s readers are no longer taking part in your giveaways, then this is a sign that they don’t feel the same excitement when they visit your blog that they once used to.
If they did, they’d happily take part in whatever competition or giveaway you held for the sole reason that it was organised by someone they respect and think of as a leader in this field.
Think of competition prizes that are not necessarily high in monetary value but which are valued by the people in your niche.
If you have a good number of followers then why not sign the prize with your name or ask a famous celebrity within your niche to sign the prize. Doing so will definitely go a long way to make your prize more desirable.
Sales leads from your blog stop
If you have adopted the popular strategy of creating a blog for your business that is both useful to your customers as well as one that aims to promote your product, then your content needs to be of high quality. Otherwise, a customer may not want to click through to a page where they can make a purchase.
Take a look at your web analytics and call tracking software. Does it show that enquiries coming through to your sales pages from your blog are dropping while blog traffic remains the same? If it does then this could mean that your blog’s readers like the content on your site but have not received enough subtle hints to make a purchase.
Traffic to your blog drops
This is an obvious one but if your traffic has dropped then this could be a sign that some of your regular readers are no longer returning to read your blog posts. It could also mean that a recent search engine update has taken place and your website has been penalised.
Either way, you need to use your analytical skills here to determine exactly what has gone wrong. You can then take steps to fix the problem. This can help you to bring back the high traffic that your blog once used to have.