But hopefully you have started using my techniques and are having success in driving traffic to your website. If so, well done! You have obviously done a lot of the hard work in successfully attracting people to visit your website. But don’t get complacent, as your work is not complete. Now you have attracted traffic to your site, you now need to maintain it and keep your visitors coming back again and again. Don’t let your hard work of attracting traffic be wasted. Use my 6 brilliant tips for maintaining traffic. Better still they are free and simple to implement.
- Keep the content relevant to your target audience and current visitors. For instance, don’t write about your dog if your website is on learning languages.
- Develop a tone that is in tune with your audience – Don’t bombard your reader with technical language they have no knowledge of.
- Don’t substitute quantity for quality. Indeed, aim for high quality content above all.
- Offer your audience something different. Write about something novel or something that no one else knows. Or take an original or alternative viewpoint on an issue. Or offer an alternative way of doing things, or using your product in a novel way. Especially grasp this if they are relevant to your niche.
- Be concise. Don’t waffle on unnecessarily or bombard your reader with things of no interest to them. If you have an exciting point to make or an attractive offer, don’t cloud it with irrelevant information. Don’t have lengthy introductions. Get into the substance straight away. Make your content digestible – Using bullet points are useful for this.
- Have a variety of media and content on your website to keep users entertained – Include a crazy or attention-grabbing photo, interviews with renowned, well-known, or respected people.
Don’t delay implementing these excellent methods. The longer you wait the more traffic you will lose.
Lilach
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39 Responses to Are you losing traffic from your website?
Absolutely sound advice Lilach – love the bit about no waffle. Looking forward to meeting you on ChrisAndSusan.tv
Fiona Scott recently posted..How To Meet Your Customer’s Expectations
Thanks Fiona, yes I’m a big fan of getting to the point without the waffle! Really looking forward to finally meeting you too:)
Twitter: lilachbullock
awesome post and some great tips that everyone should take and use i always love using video in my posts. keep up this great work
Twitter: lewys_sfm
Thanks Lewys video marketing is a fabulous way to drive traffic plus of course it’s a good way to interact with your reader’s:)
Twitter: lilachbullock
Great tips, particularly regarding how important it is to be relevant, concise and not to waffle. Often see people going off on tangents with info that is largely irrelevant. Keep up the great work!
Twitter: print_republic
Thanks Stefan, yes you are so right, it’s also very frustrating reading something that doesn’t deliver what it says it’s going to. The more concise and relevant you can be the easier it is to get repeat visitors to your website.
Twitter: lilachbullock
Great article. we bloggers spend so much time and effort trying to bring traffic to us, once it’s there we need to impress so that they keep coming back. My belief is i’m only as good as the last article I posted. Keeps me on my toes that way.
Larry Lewis recently posted..Self-Control … Get Control of the Trigger
Twitter: HealthyLife_uk
Thanks Larry. It’s funny how everyone is so obsessed with traffic that they forget the importance of keeping them their and coming back time and time again. I love your belief and it’s so true:)
Twitter: lilachbullock
I really liked your blog! The great thing – you write on how to retain customers and you implement your own advise wholst writing! Love it! I’ve bookmarked your page:)
Katia Bashutska recently posted..The Rule of Reciprocity
Thanks Katia always nice to receive great feedback. I guess it’s important in business to practice what you preech, or at least try to:)
Twitter: lilachbullock
Great tips Lilach! Yes, many of us are probably guilty of getting off subject from time to time. But you are so right. People don’t want to read about dogs on a “healthy cat” blog. Thanks for this reminder. Can’t wait for your next one.
Thanks Joe:) It’s been a learning cure – writing for my audience rather than what I want to write about!
I do have what I call “filler” blog posts that are perhaps not as connected but mean something to me – like my article on mumpreneur entering the dictionary. It’s good from time to time to get personable and write about something that means something to you – it gives the opportunity for people to get know more about you and also reaches other people that may not normally read your blog.
Twitter: lilachbullock
Thanks for the list Lilach! Written that way makes it so much easier to read. and implement. You always have such great points to make in your posts. I really enjoy them.
Val Heisey recently posted..Do opportunity meetings work and what is the success formula?
Twitter: valheisey
Thanks Val, really appreciate your comment. I’m a huge fan of lists:)
Twitter: lilachbullock
These tips ARE brilliant, Lilach! Thank you!
Juli Becker recently posted..What Is So Important About Building Backlinks To Your Blog?
Twitter: Juli_Becker_
Thanks Juli, my pleasure – delighted you found them useful:)
Twitter: lilachbullock
Thanx Lilach!
Great points to remember Lilach! Thanks for the very pointed steps! You are the true deifinitiion of your post!
Penny Turko recently posted..NOT IN THE EMPOWER NETWORK YET DUHHHH . . . GET 3 FREE BONUSES
Thanks Penny, appreciate your comment and kind words:)
Twitter: lilachbullock
Liz there is a link here which confirms it: http://www.bbc.co.uk/radio4/people/presenters/evan-davis/
Twitter: lilachbullock
Consistency! Successful marketing is based on consistency and you have nailed it this article.
Twitter: workwithpreston
Thanks so much Preston:) I of course agree. Consistency is so important, not just to your brand i.e. look and feel but also your content.
Twitter: lilachbullock
Love this post Lilach and I agree that our purpose is to keep focused on our target market and ‘entertain them’ to keep them coming back to our blog.
Twitter: davidgsharp
Thanks David:) Yes absolutely, everyone is obsessed with getting traffic that they forget that we want people to re-visit again and again, that way they are more likely to buy from you as well:)
Twitter: lilachbullock
You rock Lilach.
I love visiting your blog because you always for such great info. I love these tips and will be sharing this post with my team.
Thanks!
Terry
Twitter: terrypetrovick
Thanks Terry, my pleasure:) Really appreciate your great comments:)
Twitter: lilachbullock
Again, great post Lilach. I enjoy your posts. Good valuable info!
John Moussan recently posted..How To Generate 50 Leads/Week In 4 Hours Or Less…
Twitter: johnmoussan
Thanks John, appreciate your comment:)
Twitter: lilachbullock
Great post and looking forward to reading your implementing methods as well!
Monyelle recently posted..15 Benefits Of Participating In A Blog Challegne
Thanks Monyelle:) I’m in the middle of writing my blog on 101 ways to drive traffic (currently at 89!) so hope to have that soon
Twitter: lilachbullock
Sound advice Lilach. I particularly like your comment “Don’t bombard your reader with technical language they have no knowledge of”…
I’ve been on my soap box about that one myself of late. I find this can be a particularly problem in the online marketing industry. Someone releases e.g a new piece of software and in their training videos, whilst they clearly know what they are talking about when they use technical terms, they just seem to presume everyone else does too… Aaaagh
Often simple (to us) terms that slip of the tongue won’t mean a thing to the inexperienced person reading or watching our offerings…
…Or is it just me Lilach
?
David Downer recently posted..New Facebook Controversy! Marketing Genius or a Step Too Far Once More?
Thanks David:) Don’t worry, it’s not just you:) I like to find the balance between offering step by step instructions and at the same time not to come across as patronising. I think it also helps if you qualify your audience. So for example if I’m speaking at an event or on a webinar I’ll try and find out the skillset/knowledge of my audience, that way I can try and target to them as much as possible.
Of course this is much more difficult in a blog or video which is why when you create your title you need to be very clear about what’s “inside”. And again, never make presumptions of what people do/don’t know.
Twitter: lilachbullock
Lilach, arriving at the right content, tone, and vocabulary is a challenge. I keep experimenting with my blog and mixing topics. My readers are undoubtedly confused.
Astro Gremlin recently posted..How to Be an Eccentric Billionaire
Astro you do put a smile on my face:) Try to be consistent with your blogging… your readers will be less confused lol
Twitter: lilachbullock
Excellent advice here for all bloggers. You can get carried away and waffle? Sticking to what is relevant and to the point is really important and hopefully keep your readers interested. thanks again
travelyn recently posted..Killing Fields – Cambodia -a chilling experience
Twitter: terrafirmalyn
I am losing website traffic and the points you make here all make sense. My personal weblog covers many different topics and is difficult to find that consistency because I don’t have a focused niche yet. I’ll keep at it. Thanks.
Chromilo Amin recently posted..Paint The Town Red, An Angry Hue of Red
Twitter: chromilo
Hi Lilach! Really i’m big fan of your blog you always write awesome tips to help us. In this post i liked your points.
Keep the content relevant to your target audience and current visitors. For instance, don’t write about your dog if your website is on learning languages.
Thanks for sharing.
Ajnabii recently posted..Ultimate Guide For A Successful Blogging
Twitter: ajnabiicom
Good tips, I have been losing traffic to my site for the last couple of months and I have been churning out articles on directory sites but maybe I will refocus on quality and making sure that my site is more ‘Sticky’ Cheers
Always enjoy your posts! Have learnt a lot from you
Girlnapurpledress recently posted..La Petite Birthday Celebration
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..and if your style of writing is waffly but people like your style..???
Helen Dewdney recently posted..Flowers Direct Didn’t Direct Flowers!
Twitter: complainingcow