Charities can have a difficult time finding ways to spread their message and promote their work with their limited funds. Social media offers a free way that charities can use to not only spread the word about their cause, but also to connect directly with their supporters, talk about their cause freely, find people willing to donate and find volunteers.
Charities, generally, don’t just lack funds, but also the time and free hands needed to develop a successful social media strategy and put it into place. However, social media doesn’t necessarily need that much of an effort for non-profit organizations to get results. Here are a few easy ways charities can leverage social media:
1. Share interesting content
Use your social media accounts to share interesting content and resources with your followers on a regular basis. Use a tool like Scoop.it to live curate relevant content that you can share on your social media profiles. This will help grow your influence in your community, and increase your engagement, followers and traffic. Ideally, if you have a blog, share your latest blog posts on all your profiles – use Buffer to save time and let it share your blog posts for you at the best times of the day.
2. Reach out to influencers
Social media allows you the opportunity to connect with people who you otherwise might not have been able to reach. Don’t be afraid to reach out to influential people in your community and ask them for retweets and shares to some of your updates. Approach them by explaining what your cause is and how their support can help your organization. A retweet or share, or even a follow from the right person can help you not only reach more people, but also get more engagement and more followers, thus helping you increase traffic back to your website.
3. Be social
Social media is all about engagement – make sure to communicate with your followers on a daily basis. In order to grow your profiles, try to engage with followers of charities that are similar to yours, as there is a much better chance that they will be interested in your cause and will therefore follow you and engage with you.
The more you engage and the friendlier you are, the more people will engage with you in return. Try to retweet and share other’s updates – this way you increase your chances of getting your own updates shares and retweeted and you will be able to reach many more people.
4. Get your followers involved
Use social media to keep your followers up to date with all your charity is up to. Tell them about the events coming up and then share with them what’s going on at these events while it’s happening. Try to also take plenty of pictures and videos to then share online with your followers. This will make your charity seem friendlier, more approachable and will show how rewarding and fulfilling it could be to be a part of it. Images and videos also generally get more engagement on social media that text-only or link updates
5. Schedule posts to save time
Charities often have to deal with too much in not enough time. An easy way to save some time is to use tools to schedule some of your tweets and updates. Try PostPlanner to schedule posts on Facebook and Hootsuite for Twitter and other social networks. Although it’s best to engage in real time with your fans and followers, some updates you can schedule ahead of time and save yourself some of the hassle. You can use these tools for updates that link to your landing pages –such as asking for donations, linking to your registrations page and informing your followers of events and volunteering opportunities.
Are you using social media for your charity? Let us know how you do it and what problems you are facing in your comments!
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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