- The number of fans and followers
- The number of shares and retweets you get compared to the number of posts you make
- How often people engage with you on social media, asking you questions or discussing your work or simply talking to you by commenting on your posts
- How many mentions you get
When you are influential on social media, people care about what you have to say and they also interact with you constantly.
Here are a few tips on how to increase your social media influence:
1. Post great content that is full of value
This is one of the best ways to increase your influence on social media. Try to make it point to share a few times every day, content that provides real value to your audience. This way, you show that you are a constant source of valuable content, almost like a living and breathing content curation tool. People will want to follow you just so they can get their daily fix of content.
Try to also include your own insights whenever you post someone’s content. Make short commentaries where you express your opinion on the article or the issues it covers, and ask questions related to the article to spark debates with your followers.
2. Engage with your audience
This is another thing that I’ve said over and over again – engage constantly with your audience on social media. This is the ‘trick’ to bringing in all the results you could possibly want from social media: more traffic, increased influence, more leads, more shares etc.
- sharing and retweeting other people’s posts
- ask and answer questions
- leave comments
- give likes, +1’s, etc.
Try to also be helpful on social media – look for questions that you can answer and use your knowledge to give insightful replies.
By retweeting and sharing others’ posts, you increase your chances at getting back retweets and shares. And the more you get, the more people you will reach – thus helping increase your influence.
3. Grow your follower and fan numbers with people who are genuinely interested in you.
Most people believe that the more followers and fans you have, the better. I however have gone on records many times now saying how much I disagree with this statement. Although it is obviously useful to have lots of followers, as you can increase your reach exponentially this way, if your followers aren’t interested in you and what you post, then they aren’t of much use to you – and they certainly won’t help you grow your influence. Use tools such as ManageFlitter for Twitter to unfollow anyone who hasn’t been active in the last 30 days and spam accounts. This in turn will get them to unfollow you, as these are the types of accounts that are mostly there for the follower counts.
4. Post often
In order to increase your influence or even keep it at the same level, it’s very important to be consistently active on social media. If you don’t post anything for a week, you will soon be forgotten. This is especially important on Twitter, where a tweet disappears from users’ home pages in mere moments so it is recommended to tweet several times a day. On social networks like Google+ and Facebook however you can post fewer updates and still remain relevant, as they are not as fast-paced as Twitter.
5. Identify other influencers in your niche
Each niche has its own list of social media influencers. Identify them, and then start building a relationship and interacting with them by sharing their posts, commenting on them and retweeting them. By building these relationships, you will increase your chances of getting your posts retweeted and shared by them. This will only help you reach a lot more people, but you will also start getting associated with them. If influential people are sharing your content, your social media influence will start growing by associating.
Would you consider yourself influential on social media? And if so, how did you get to that point? Please share your opinions and experiences in the comments section.
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