This is a famous misquote from the movie Field of Dreams. The original quote was: “If you build it, he will come.” But people began to replace “he” with “they” to fit their own lives. Now it has taken on a life of its own…
The moral to the quote is – if you put the effort into creating something, then, it will be appreciated by people JUST because you put the effort in.
You build a pool. People will come and swim in it.
You build a zoo. Tourists will come to admire the wildlife.
You build a playground. Children will come to play.
You build a business. Customers will come to buy.
Part of this is true, but it can be misleading. Yes, you do have to build something BEFORE anyone can come and appreciate it. There is, however, much more to a successful business than just building and waiting.
If you build it, they won’t necessarily come.
Let me ask you this:
You have the greatest and latest whatchamacallit or thingamabob, and there’s no reason why anyone would not buy it! But how will you get people to your website? How will they know you exist? Just building a website and putting it on the World Wide Web does not secure your business’ success.
Many will say:
“I’m going to test different AdWord campaigns until one works.”
“I’m going to try different sales copy until it converts.”
“I know a friend that can help me get noticed on Twitter and Facebook.”
“We don’t need to find customers… We are going to have affiliates and let our customers sell for us!”
And so on and so on.
I’ve heard them all, and I’ve heard hundreds more. Truth be told:
Building an online business with no set plan on how you will drive targeted traffic and get raving prospects to is like flying a kite on a windless day. You could adjust the tail, change the design, run faster, but without a kite to sweep the thing skyward nothing would happen. Many try to sidestep this fundamental, but simple, task. Instead they tinker and tinker, trying to force the kite upward, always failing.
I’ve written a free Ebook that will show you how you can create your own wind to get your kite skyward!
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