It’s not easy getting started with internet marketing. There are a lot a lot of things to learn and a lot of things that can go wrong. Below I’ve listed some of the common problems people often face when starting out in internet marketing and how you can overcome them.
When you’re looking for ideas it can be challenging so try and focus on future trends, aim to be ahead of the times and out-think the competition. Find a clear gap in the market that builds upon your skills and experience. Don’t take on more than you can handle – you can expand later when you have more resources.
Lack of clear direction
Think in the long-term (i.e. what do you ultimately want to achieve?) and short term (i.e. what do you want to achieve this year?). Set both long-term and short term objectives, and consider how your short-term objectives feed into your long-term goals. Establish clear, specific and achievable objectives; once you start to achieve them it will keep you be much more motivated. You can then have a clear strategy and plan for implementing them. It’s also important to regularly review your goals.
Lack of consistency
It’s very easy to “butterfly” – I have been guilty of this in the past myself! So make sure you focus your efforts on one business model.
Difficulties driving traffic to your site
Everyone needs and wants more traffic. There are so many different traffic generation methods both free and paid (but remember that free methods often include your time).
My particular favourites include:
Never rely on one source of traffic to your site. Maximise your chances by having a number of traffic-driving strategies. But focus on creating high-quality content (rather than high quantity). Also, don’t expect immediate results; it can take time.
Failure to target the best keywords
Lack of time/resources
Many people undermine the amount of (financial and time) resources necessary to succeed online. The fact is, there are no quick-fix solutions, shortcuts or freebees. Ultimately, producing results requires both time and money investment, in addition to patience and perseverance. By planning your time effectively and budgeting carefully and ensuring you don’t get distracted from your plan.
Cash flow problems
Growing your business requires financial resources, which is commonly constrained by cash flow problems. You need to stay on top of your budget and always remember that turnover is vanity – profit is king! Try and create multiple income streams too so that you’re not reliant on certain things.
Not having an autoresponder (or using free auto responders)
There is a reason why people say that “the money is in the list” I highly recommend you use a paid autoresponder like Aweber. Not only will it help grow your list but it’s a great way to keep in touch with your customers and potential clients/buyers. I couldn’t grow my business without one and the free versions just don’t stack up in my experience.
Creating duplicate content
Whilst you can use other sites for inspiration, always create your own original content. If you don’t feel confident with writing your own then you could try PLR but be prepared to make tweaks and make it as much your own voice as possible.
An ineffective team and/or ineffective leadership
Does your team have the knowledge and skills required? Are they adding value to your business? If not, a reassessment may be in order e.g. reallocation of roles, skills training, etc. You also need to consider your key strengths and ensure you are putting them to maximum use. For instance, do you have the necessary leadership skills to inspire, motivate and direct your team?
Lack of leads
Leads feed your business. So no leads = no business. Not building a professional network or customer network is often another problem. Focus on building both these networks through developing personal and direct connections. Work on building up your reputation from the ground up. This leads to positive testimonials which are a great way to show off your expertise and a key driver for further business. Always try and provide more value than your clients expect by under-promising and over-delivering.
Receiving the wrong advice
Unfortunately we live in an online world where everyone claims to be an expert. Internet Marketing is rife with people trying to sell products that under-deliver and don’t work. Make sure you do your homework, check out people’s credentials and make sure that they’re practising what they preach.
Being scared of making mistakes
Business is a risk, it always has been and always will be. You will make mistakes, after all you’re only human and we humans from time to time do! Don’t be afraid to experiment, learn from trial and error to find out what works for you. More importantly learn from your mistakes!
The most important determiner of success is your attitude and your determination – so persevere and keep positive. Surround yourself with like-minded people who have positive “energy”.
Internet marketing is a powerful tool and it means serious business. So treat it as such. It is not a game or a leisure activity. Though, of course, you can still have fun. Just stay focused.
What problems have you face in your online business? How do you overcome them? Please do leave a comment and share your thoughts.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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